Google Ads Manager

Responsibilities:

Create, manage, and optimize Google Ads campaigns.

Conduct keyword research and develop effective targeting strategies.

Create compelling ad copy and optimize advertisements for better performance.

Manage campaign budgets, bids, and targeting settings.

Monitor campaign performance, including clicks, impressions, conversions, and ROI.

Conduct A/B testing on ads, keywords, landing pages, and campaigns.

Track and analyze campaign data using Google Ads and Google Analytics.

Optimize campaigns to improve performance and reduce advertising costs.

Research competitors and identify new advertising opportunities.

Prepare regular campaign performance reports.

Collaborate with the marketing team to achieve business objectives.

Stay updated with Google Ads policies, tools, and digital advertising trends.

Requirements:

Minimum qualification of a BSc. 2 years of previous experience in a similar role.