Sales & Marketing Manager

Responsibilities:

Project Commercialization:

Develop commercial plans for projects and campaigns, translating creative and cultural concepts into commercially viable offerings

Set project objectives, sales targets, timelines, and deliverables

Develop pricing, sales approaches, and customer acquisition strategies

Monitor project performance and prepare post-project reports on sales, customer response, and lessons learned

Projects may include Christmas gifting and hampers, Valentine's collections, bridal and bridesmaids' gifting, souvenir styling, bespoke gifting, in-house product development, curated collections, and cultural events.

Sales & Business Development:

Build and manage sales pipelines for projects, experiences, and curated products

Identify and convert prospective individual, corporate, and institutional clients

Develop partnerships, referral opportunities, and repeat and cross-sell opportunities

Marketing:

Develop marketing plans per project and coordinate campaigns across Instagram, TikTok, X, LinkedIn, and WhatsApp

Brief and coordinate designers, photographers, and videographers

Track campaign performance and recommend adjustments

Vendor & Creative Coordination:

Liaise with vendors on project execution, obtain and compare quotations, coordinate production timelines

Monitor vendor performance and escalate issues where needed

Client & Market Intelligence

Maintain records of prospects and clients, track preferences and purchasing behaviour

Identify which products, experiences, and projects generate the strongest commercial response

Requirements:

Minimum 3 years of relevant experience in sales, marketing, business development, project management, events, hospitality, luxury retail, lifestyle, fashion, or gifting

Strong commercial and sales orientation, with demonstrated ability to manage projects from concept through execution

Excellent communication and negotiation skills

Comfortable working with vendors, designers, and external partners

Good understanding of social media and digital marketing

Ability to interpret sales and marketing data and turn it into decisions

Strong appreciation for culture, aesthetics, and premium customer experiences

Remuneration: NGN 400,000 net monthly, plus a performance-based incentive tied to revenue generated on assigned projects.