Fractional Field & Events Marketer
What You'll Do Plan and execute a calendar of in-person experiences: founder dinners, executive roundtables, thought leadership salons, suite takeovers, and presence at 3–4 major conferences per quarter
Design creative off-program experiences around major conferences that pull high-value prospects out of the noise and into a real conversation
Run larger productions when the moment calls for it, 30 to 50-person thought leadership dinners, topical salons, curated industry nights
Identify the right events, venues, and audiences to put our founders and execs in front of high-fit buyers
Own end-to-end logistics: venue sourcing, invite lists, vendor management, on-site execution, follow-up
Curate small, sharp guest lists, the goal is the right 6–10 people in the room, not 200 badges scanned
Partner with sales to convert event attendees into qualified pipeline and closed customers
Build repeatable playbooks for each event type so the motion compounds and becomes hand-offable as the team grows
Deploy budget thoughtfully, you’ll have real capital to spend, and we’ll expect a clear case for ROI
Report on pipeline sourced, CAC per event, and revenue influenced
Creative Examples of What This Could Look Like The point is to be inventive.
A few directions worth exploring:
A private dinner the night before a major AI conference, with 8 enterprise AI leaders and one of our founders, hosted at a chef-driven restaurant
A hotel suite takeover during a big industry week, turned into the unofficial hangout for a specific buyer persona
A topical salon, 20 people, one provocative question, one moderator, off the record
A curated wine tasting or tasting menu dinner with a vertical focus (e.g., “AI leaders in financial services”)
A founder-hosted breakfast or coffee at a conference for 10 hand-picked attendees
A small-group experience tied to something the audience actually wants to do, golf, a Michelin tasting, a private museum tour, a Formula 1 viewing, a guided whiskey or wine tasting, a cooking class with a known chef
A “first-time-in-the-city” tour for out-of-town conference attendees, hosted by us
A 50-person evening event with a marquee speaker, a real topic, and curated networking, the kind of night people text their friends about the next day
An AI demo night where target customers see real product in action over drinks, no slides
A roundtable series in 3–4 target cities with the same format and rotating local guests, building a community over time
The format is flexible, what matters is that the right people show up, real conversations happen, and pipeline comes out the other side.
What We’re Looking For 3+ years in field marketing, events, or in-person enterprise sales bonus for B2B SaaS or AI
A track record of sourcing real pipeline and revenue from events, not just attendance numbers
Creative event instincts: you know how to make a room feel exclusive, design experiences people actually want to come to, and turn a hotel suite into the most interesting place at a conference
Strong relationships with venues, vendors, restaurants, and conference organizers in major tech hubs (SF, NYC, Vegas, Austin, Florida)
Comfort working directly with founders and execs to design thought leadership content
Operator mindset: you can book the suite, write the invite, work the room, pour the drinks, and close the loop without needing a team to do it for you
Willingness to travel 30–50% and work nights when events demand it
Self-directed and resourceful: you’ll have research and ops support, but you don’t wait for headcount or perfect conditions you figure out how to make it work
Player-coach mindset: excited to do the work yourself now, and excited to build and lead a team once the motion is proven
Nice To Have Experience marketing to both technical and non-technical buyers (CTOs, heads of AI/data, engineering leaders, as well as business and operations leaders), specifically selling SaaS, AI, or to small enterprise
Existing network in the AI or enterprise SaaS ecosystem
Background launching a field motion from zero at an earlier-stage company
Hospitality, concierge, or high-end events background, you know what makes an experience feel special