Product Marketing Manager (Web)

We are looking for a Product Marketing Manager to join United Tech and take ownership of a key product direction with a clear impact on conversion results. In this role, you’ll be responsible for building and scaling a systematic approach to analysing, optimizing, and testing landing pages across Facebook and affiliate channels. From the very start, you’ll get the chance to develop and launch multiple landing pages for testing, as well as design and implement data-driven hypotheses aimed at improving key conversion metrics. It’s an opportunity to grow into a Senior role while expanding your scope of responsibilities, driving measurable improvements, and shaping the marketing strategy in a fast-moving, performance-driven environment.

About the product: We have created a social networking web platform that’s genuinely changing how people connect in Tier-1 markets: 1 million users across the USA, Canada, and UK trust us for meaningful relationships that go beyond surface-level matching! Since 2020, we have been the platform for people seeking real connections. Our users enjoy 24/7 communication, seamless content sharing, and a completely ad-free experience. We have found our sweet spot in performance and intuitive design that keeps people engaged and actually connecting with each other.

So, you will be part of an ambitious journey toward our clear goal: becoming one of the Top-5 international social networking platforms globally. We are already succeeding in our current markets, and now we are ready to bring that same thoughtful approach to worldwide scale. Your work will help millions of people find genuine connections. Are you in?

In this role, you will Systematically collect and analyse competitor landing pages across different channels

Evaluate the performance of existing landing pages from both UX and technical stability perspectives

Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics

Prepare detailed specifications for implementation, including event tracking requirements

Launch and monitor experiments, analyse results, and adjust strategies based on data insights

Identify and resolve technical issues while ensuring quality control of all implementations

Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes

Deliverables in the first 3 months: 5+ landing pages for testing and 3+ implemented hypotheses to improve key conversion metrics

It’s all about you 2 years of experience as a Product Marketing Manager or similar role

Hands-on experience with Tier-1 brands or products

Proven track record of designing, running, and analysing landing page split-tests

Solid experience with web2web funnels and UX/UI principles

Strong analytical skills for interpreting data from multiple sources

English proficiency B2

Experience with analytics tools: Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc

Ability to write clear and structured technical specifications for designers and developers

Result-oriented, structured, and detail-focused mindset

Strong communication and collaboration skills, including remote teamwork

Would be a plus Experience in the social networking niche

Familiarity with Facebook or Affiliate web2web funnels

What we offer Care and support:

20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Maternity recovery support allowance

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you!

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

Hiring Process Intro call

Interview with Hiring Manager

Test Task

Final Interview

Reference check

Offer