Senior Digital Marketing Manager

Senior Digital Marketing Manager

We are looking for a Senior Manager, Digital Marketing & Paid Media to serve as the enterprise-wide owner of Togetherwork's paid media strategy and execution. This role is responsible for managing significant budget across all paid channels, directing agency and vendor partners, and delivering measurable pipeline impact across our vertical software solutions. The Senior Manager partners closely with Marketing, Sales, Product Marketing, and Revenue Operations to ensure paid programs drive qualified demand — delivering consistent ROI that supports long-term growth across all of our markets.

What you'll do:

Paid Media Strategy & Channel Management

Own and drive the enterprise-wide paid media strategy, aligning channel investments to revenue goals across all Togetherwork vertical markets

Manage and optimize all paid channels including paid search, paid social, display, retargeting, programmatic, and sponsored media

Develop full-funnel campaign strategies targeting key vertical segments, personas, and buying groups

Continuously evaluate channel performance and adjust budgets, creative, and targeting to maximize ROI

Implement A/B and multivariate testing frameworks to improve conversion rates and reduce cost per acquisition

Agency & Vendor Management

Serve as the primary point of contact and strategic lead for all external agencies, media partners, and marketing technology vendors

Set clear expectations, define priorities, and hold agency partners accountable to performance SLAs and business outcomes

Lead regular business reviews with agency partners to assess performance, drive optimizations, and identify opportunities for improvement

Evaluate vendor capabilities and make recommendations for changes, consolidations, or new partnerships as the business evolves

Budget Management & Performance Reporting

Own the paid media budget across all channels, including strategic planning, forecasting, and day-to-day pacing and management

Maintain accuracy of budget tracking across all campaigns, ensuring spend aligns with approved plans and business priorities

Deliver weekly, monthly, and quarterly performance reporting with clear insights, trend analysis, and optimization recommendations for senior leadership

Build and maintain dashboards and reporting frameworks that connect paid media investment to pipeline and revenue outcomes

Demand Generation & Cross-Functional Collaboration

Collaborate with the broader marketing team to plan and execute integrated demand generation campaigns spanning digital, events, content syndication, and email

Ensure paid media programs are tightly integrated with organic, content, and lifecycle marketing efforts to maximize full-funnel impact

Partner with Sales and Product Marketing to align campaign targeting, messaging, and lead quality with pipeline goals

Work with Marketing Operations and CRM teams to ensure data accuracy, seamless lead flow, and proper attribution modeling

AI-Enabled & Data-Driven Ways of Working

Leverage approved AI tools and automation to improve paid media planning, reporting, and optimization efficiency

Use data, dashboards, and AI-supported insights to monitor campaign health and surface performance trends early

Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work

Contribute to a culture of continuous improvement by identifying opportunities to streamline workflows and scale programs

What you'll bring:

8–10+ years of B2B digital marketing experience with a strong focus on paid media strategy and execution, preferably within SaaS or vertical software companies

Demonstrated success owning and managing integrated paid media programs with clear, measurable ROI impact

Significant experience managing external agencies and media partners, including setting strategy and holding partners accountable to results

Deep expertise in budget planning, pacing, forecasting, and financial management of large paid media investments

Proficiency across major paid channels including Google Ads, LinkedIn, Meta, programmatic platforms, and sponsored content

Strong analytical mindset with experience building executive-level performance reporting and translating data into actionable insights

Proficiency with marketing automation platforms (Marketo, HubSpot, or equivalent) and CRM systems (Salesforce preferred)

Excellent communication, project management, and stakeholder management skills

Takes ownership and drives results without being asked

Comfortable managing multiple priorities and agency relationships in a fast-paced environment

Thrives in a collaborative, cross-functional team culture

Comfortable with camera-on meetings and executive-level communication

Organized, analytical, and execution-focused with strong attention to detail

Why This Role:

Own a high-visibility, enterprise-wide paid media program with direct impact on pipeline and revenue across 12 vertical markets

Work at the intersection of paid strategy, demand generation, and revenue growth in a fast-paced, growth-oriented environment

Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact

Contribute directly to measurable outcomes — pipeline generated, cost per acquisition, ROI — that matter to the business

The Company offers a comprehensive employee benefits program, including:

Medical, dental, and vision insurance options

100% Employer paid short/long term disability

Basic Life

401(k) option with 100% company match up to 4%

Non-Exempt employees have a generous accrual policy

10 sick days annually

10 company paid holidays

6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification. CCPA Disclosure Notice: Click Here