Strategy Director

About the company

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

Your tasks

You'll lead strategic thinking across acquisition, loyalty, retention and engagement programmes, helping clients unlock growth through deeper customer connections. You'll partner closely with our creative, client service and business development teams to shape innovative solutions that drive measurable business outcomes.

Lead Strategic Thinking

• Develop acquisition, loyalty, retention and customer engagement strategies for existing and prospective clients.
• Translate client challenges into commercially effective solutions that drive measurable business results.
• Create strategic frameworks, customer journeys, programme propositions and engagement mechanics that differentiate TLC in the market.
• Uncover growth opportunities through consumer, category, competitor and market insights.
• Challenge briefs to identify the real business and behavioural problem behind the request.
• Facilitate strategic workshops, discovery sessions and planning meetings with senior stakeholders.

Build Winning Pitches & Proposals

• Take ownership of the strategic narrative behind major pitches and commercial opportunities.
• Develop compelling client proposals and executive-level presentations.
• Partner with Business Development teams to identify and convert growth opportunities.
• Help shape TLC's future offering by continually evolving our strategic methodologies and proposition development processes.

Partner with Creative Teams

• Work as a true strategic partner to the Creative Director and wider creative team.
• Ensure great ideas are grounded in meaningful insight and clear commercial objectives.
• Help shape concepts from initial strategic direction through to final execution.

Be a Trusted Client Advisor

• Build strong relationships with senior client stakeholders.
• Lead conversations around customer behaviour, loyalty, engagement and behavioural change.
• Present recommendations with confidence, clarity and credibility.
• Support clients in solving complex business and marketing challenges.

Elevate the Business

• Raise the standard of strategic thinking across the organisation.
• Contribute to thought leadership, marketing initiatives and industry positioning.
• Mentor teams and foster a culture of curiosity, innovation and commercial thinking.
• Act as a senior ambassador for TLC internally and externally.

What Success Looks Like

• Turn insight into action and action into measurable results.
• Build strategies that clients believe in and teams can execute.
• Spot opportunities others miss.
• Blend commercial thinking with creative ambition.
• Build trusted relationships with senior stakeholders.
• Move seamlessly between big-picture strategic vision and hands-on delivery.

Requirements

This isn't a role for someone who wants to sit on the sidelines.

We're looking for a hands-on strategic leader who can turn business challenges into commercially powerful customer engagement solutions. Someone who is equally comfortable facilitating a boardroom workshop, developing a winning pitch narrative, analysing consumer behaviour, or building a compelling strategy deck from scratch.

Most importantly, you'll be a strategic storyteller. Someone who can connect insight, creativity and commercial thinking into ideas that clients want to buy and teams want to bring to life.

Experience & Expertise

• Significant experience within a strategy, customer engagement, loyalty, consultancy or agency environment.
• Proven track record developing customer engagement, CRM, loyalty, acquisition, rewards, shopper marketing or brand strategies.
• Strong understanding of consumer behaviour, customer journeys and behavioural science principles.
• Experience working with global brands and regional markets.
• Strong commercial acumen and the ability to balance client objectives with business outcomes.
• Outstanding presentation, facilitation and stakeholder management skills.
• Experience leading cross-functional teams and influencing senior decision-makers.
• Advanced PowerPoint and storyboarding capabilities.
• Ability to translate research, data and commercial information into compelling, actionable recommendations.
• Experience personally creating strategic deliverables rather than solely reviewing the work of others.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced, entrepreneurial environment.

More About You

• Curious, ambitious and always looking for a better way.
• Commercially minded with strong strategic instincts.
• Comfortable challenging thinking and asking the right questions.
• Confident presenting to senior stakeholders.
• Naturally collaborative and relationship-driven.
• Proactive, resourceful and highly self-motivated.
• Equally comfortable thinking strategically and rolling up your sleeves to get things done.
• Positive, resilient and energised by solving complex business problems.

What we offer

Here are a few things that we've got to offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
• Weekly webinars to support your development through our People Academy
• Annual TLC Wellness Week and programmes throughout the year
• TLC Culture Club - including seasonal social events, tasty lunches & more
• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
• TLC Rise - supporting and empowering women into leadership roles
• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

How to apply

If you're excited by everything we've told you, then it's time to apply!

Other

WE ARE HIRING A STRATEGY DIRECTOR Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?