Client Solutions Manager
Responsibilities
About the team
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.
About the role
The Client Solutions Manager - Gaming is an expert in TikTok's performance & branding advertisement solutions for key clients in the gaming industry. Client Solutions Manager proposes full-funnel advertisement solutions to clients and is responsible for campaign operation and optimisation of auction advertisement products. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities for upselling.
Manage and grow client relationships with mobile gaming advertisers
Support and work closely with the Business Partnership Managers on research, plan and pitch with a greater focus on relevant product solutions and advertising strategy
Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance and performance products
Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis
Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams
Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross-regional/functional exchange and collaboration
Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development
Work closely with creative teams to provide gaming clients with creative solutions support including creative insights and creative strategies
Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok
Cooperate with the Ad Policy team to ensure the clients and team are kept up to date on any policy changes and get all support needed
Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate
Cooperate with the Organic team to help clients enhance organic presence to complement paid activities
Keep an accurate record of pending and campaign plans and maintaining campaign schedules and availability of ad inventory
Qualifications
Minimum qualifications
3+ years of experience in performance-based campaign management across in-house marketing, digital agencies, platforms, or media environments
Deep understanding of user acquisition and performance marketing, with a strong interest in social media and the gaming industry
Proactive, self-starting attitude with excellent project management, organizational, and analytical skills
Sales-oriented mindset with strong account management experience and the ability to build trusted client relationships
Experience with campaign optimization, tracking, attribution, and measurement, including hands-on use of major MMPs such as AppsFlyer and Adjust
Excellent verbal and written English communication skills, with the ability to translate technical concepts into clear, actionable language for non-technical stakeholders
Fast learner and the ability to adapt quickly in a dynamic environment
Preferred qualifications
Experience working cross-functionally with product and engineering teams to diagnose and solve technical issues
Strong understanding of measurement frameworks, attribution challenges, and performance troubleshooting across complex campaigns
Experience supporting clients or advertisers in the gaming industry
Ability to balance strategic thinking with hands-on execution in a client-facing commercial role
Job information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why join us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.