Event Marketing Manager (FinTech)
Skal:AIFinTechLeadRemote
Event Marketing Manager (FinTech)
Recruited by Switchboard Hiring on behalf of a confidential B2B SaaS client
Location: Remote (US) with travel
Total compensation: $100,000 – $110,000 (base salary plus bonus) + full benefits
About the Company
Our client is a growing B2B SaaS company that uses AI to help businesses automate everyday work. They're investing in their go-to-market team as they scale.
The Role
Our client is looking for a B2B SaaS event marketer who sees every event as a way to build pipeline. You'll plan and run a full calendar of events, then measure what each one delivers: leads captured, pipeline generated, and return on spend. Smooth logistics matter, but results matter more.
Responsibilities
- Plan and run the company's event program: trade shows, conferences, partner events, customer events, executive dinners, and webinars
- Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution
- Set lead and pipeline targets for each event, and own hitting them
- Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue
- Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and make sure follow-up happens fast
- Make sure every event lead is captured, routed, and tracked accurately in the CRM
- Use performance data to decide which events to grow, change, or cut
- Work with partners on co-marketing and sponsorship opportunities
Qualifications
- Currently managing events at a B2B SaaS company
- 4+ years of B2B SaaS event or field marketing experience
- A track record of tying events to measurable results such as leads, pipeline, and revenue
- Experience managing event budgets and showing ROI to leadership
- Comfort with CRM and marketing automation tools (such as Salesforce, HubSpot, or Marketo) and with event lead capture
- Strong project management skills and the ability to run several events at once
- Willingness to travel for events
- Experience marketing to finance or accounting audiences is a plus