SDR Inbound

SDR (Inbound)

• 2–3 years of experience in inbound SDR, BDR, customer-facing, or sales support roles (preferably tech, SaaS, IT, or cybersecurity).
• Demonstrated discipline in fast response times and high-volume lead follow-up.
• Strong verbal and written communication in Bahasa Indonesia and English.
• Comfortable with CRM, marketing automation platforms, and inbound lead workflows.
• Strong organizational skills and ability to prioritize across many simultaneous conversations.
• Curiosity about cybersecurity, intelligence, and enterprise technology.

Preferred

• Prior inbound SDR experience at a SaaS, cybersecurity, or B2B technology company.
• Familiarity with marketing automation tools (HubSpot, Marketo) and lead scoring models.
• Exposure to enterprise procurement cycles in regulated industries.

JobDesc

1. Speed-to-Lead & Inbound Qualification

• Respond to every marketing-sourced lead within target SLA (under 60 minutes during business hours).
• Conduct initial qualification conversations to understand the prospect's role, organization, current challenges, and buying intent.
• Apply qualification frameworks (BANT, MEDDIC) consistently across inbound conversations.
• Identify and disqualify out-of-fit leads quickly to protect AE time.

1. Meeting Conversion & Handover

• Book qualified meetings for the Business Development Team based on lead profile.
• Provide complete handover briefs: prospect background, discovery notes, pain points, and recommended next steps.
• Ensure no qualified lead is dropped or stalls during handover.

1. Marketing Collaboration & Feedback Loop

• Work closely with the Head of Growth to feed back lead quality insights by campaign, channel, and persona.
• Identify which campaigns produce qualified opportunities versus noise.
• Support marketing campaign launches by coordinating outreach timing and follow-up sequences.

1. CRM & Lead Lifecycle Management

• Own MQL-to-SQL (Marketing Qualified Lead; Sales Qualified Lead) conversion data in CRM: source, status, response time, qualification outcome.
• Maintain accurate lead records, opportunity creation, and handover tracking.
• Report weekly on inbound performance: response time, qualification rate, meeting conversion, pipeline contribution.

1. Content & Conversation Quality

• Use Zentara' s positioning, case studies, and product knowledge to deliver substantive first conversations.
• Personalize outreach with relevant industry, regulatory, or threat-landscape context.
• Represent Zentara's brand with the same professionalism shown to senior stakeholders.

1. Outbound Sales Support (When Needed)

• Build targeted account lists across enterprises (financial services, energy, telecom, conglomerates), government ministries and SOEs, and government contractors.
• Execute multi-channel outbound campaigns: cold email, LinkedIn, phone, and personalized video.
• Research each account's structure, recent news, regulatory pressures, and cybersecurity posture before reaching out.
• Maintain consistent daily activity volume to meet weekly and monthly meeting targets.

Skills: Communication Skills, Sales and Marketing, English Language