Local Media Negotiator

Why You’ll Never Want to Leave

Respect People. Produce Results.

For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.

Who You’ll Be Collaborating With

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

Job Summary

Local Media Buyer, Dallas

RPA is seeking a detail-oriented and proactive Local Media Negotiator to join our Dallas team to aid in planning, negotiating, and executing media campaigns across local markets. This role is responsible for managing buys across television, radio, streaming, and emerging platforms, ensuring campaigns deliver efficiently and perform against client goals.

This position requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns.

What You’ll Be Working On

Execute local media plans across TV, radio, streaming, and emerging platforms

Provide POVs and recommendations for packages, such as Sports, News and community event sponsorships

Oversee budgets by market (DMA), channel, and daypart based on campaign objectives

Negotiate rates, placements, and added value with local vendors and station representatives

Secure inventory and manage buys in competitive markets, including high-demand periods

Build and maintain media schedules and ensure seamless execution

Monitor campaign delivery, pacing, and performance against KPIs

Track ratings, impressions, and cost metrics (CPP, CPM, etc.) to optimize campaigns

Analyze Nielsen data and market-level trends to inform decision-making

Identify underperformance and proactively adjust buys mid-flight

Manage post logs, affidavits, and invoice reconciliation; secure makegoods and under delivery weight as needed

Maintain strong vendor relationships while holding partners accountable to performance

Collaborate with strategy, account, finance and traffic teams for integrated campaigns

Communicate campaign updates, insights, and recommendations clearly to internal teams and clients

How You’ll Excel In Your Role

2–5+ years of experience in local media buying

Experience working with local broadcast TV, cable, radio, and/or digital platforms

Strong understanding of media metrics and measurement tools (e.g., Nielsen, etc.)

Proven negotiation skills and experience working with vendors

High attention to detail with strong organizational and time management skills

Works effectively in a self-directed manner while ensuring management is informed or engaged when necessary

Ability to manage multiple markets and campaigns simultaneously

Proficiency in media buying tools (e.g. MediaOcean, Nielsen NLTV, etc.) and Microsoft Office (e.g. Teams, CoPilot, Excel, Word, Powerpoint)

Strong communication skills with the ability to simplify complex data

What Success Looks Like

Campaigns launch accurately and on time

Strong rate negotiation and added value outcomes

Issues are identified early and resolved proactively

Clear, actionable insights are provided to improve performance

Consistent delivery against campaign goals and KPIs

Willingness to challenge traditional approaches and identify opportunities where automation can improve efficiency or accuracy

Strong judgment in validating AI-generated outputs and ensuring accuracy, business relevance, and client safety

Compensation

The salary range for this exempt role is up to $71,000 per year, based on experience, skills, and overall fit for the position. Compensation decisions are made thoughtfully and competitively, with a focus on fairness, internal equity, and market alignment. In addition to base salary, this role is eligible for RPA’s full benefits package and growth opportunities within the agency.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.