Product Analyst

Marketing team:

We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment. This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.

Challenges that await you:

1. Measurement & Attribution

Build TV attribution models (uplift, time-series, conversion windows)

Integrate offline/online media spend with conversion data

Analyse incremental media impact, saturation effects, and A/B test results

1. Data Pipelines & Automation

Automate ingestion from media platforms, research providers, and dashboards

Build ETL pipelines using SQL and Python

1. Dashboards & Reporting

Build executive and operational dashboards (Looker Studio / Tableau / Power BI)

Standardise marketing KPIs and translate data into clear narratives for non-technical audiences

1. AI & Process Automation

Automate budget tracking, investment reconciliation, and agency monitoring

Build internal AI agents for automated reporting, campaign QA, and performance monitoring

What makes you a great fit:

1.5–3 years in Marketing, Data, or Growth Analytics

Strong SQL — mandatory (joins, window functions, query optimisation)

Hands-on Python (pandas, APIs, ETL workflows)

Structured thinker with business sense

Basic statistics knowledge

Advanced English level

Our ways of working:

Innovative Spirit : A commitment to creativity and groundbreaking solutions.

Honest Feedback : valuing open, transparent communication.

Supportive Team : a strong, collaborative community.

Celebrating Achievements : recognizing our wins together.

High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.