Marketing Team Lead

• Establish and execute a marketing budget and strategy in line with annual calendar to achieve set targets. This includes budget allocation, tracking spending, and ensuring proper ROI on activities.
• Create, lead, and monitor the development of ATL and BTL campaigns (in-house and outsourced).
• Manage all customer-facing communication across the e-commerce platform (customer service), social media, targeted consumers, and other stakeholders to always improve the PICO customer experience.
• Maintain consistent brand messaging that is in-line with the PICO values and vision.
• Identify, analyze, and measure direct KPIs, ROIs of e-commerce content/trends/campaigns for optimum user experience and reports and analytics accordingly.
• Research, track, and analyze consumer behaviors and trends to use in digital and targeted campaigns within key-accounts.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques, as well as Identifying knowledge gaps and initiating necessary research.
• Collaborate with other departments to bring forward new lines of value-added PICO products.

• BA/MA Business Administration and/or Marketing Communication
• Minimum of 4 - 5 years of work experience in the field of marketing and communication within FMCG (including leadership positions).
• Hands-on experience in marketing budgets, BTL & ATL campaigns and activities.
• Social media savvy, passionate to stay on top of trends and in-depth knowledge of best practices
• Strong skill set to analyze consumer metrics, reports, and forecast trends

Strong sense of creativity, imagination, and innovation

• Excellent interpersonal skills, with the ability to collaborate with other departments
• Strong project management and team leadership skills