Digital Marketer

Responsibilities:

Develop and execute comprehensive digital marketing strategies across social media, website, email, search, and other relevant digital channels. Plan, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant platforms. Manage the organization's social media platforms, including content planning, scheduling, audience engagement, community management, and performance analysis. Lead SEO initiatives, including keyword research, website optimization, and strategies to increase organic traffic and search visibility. Develop and manage email marketing campaigns focused on customer engagement, retention, and reactivation. Manage influencer and brand ambassador partnerships, including identification, outreach, negotiations, campaign execution, and performance tracking. Own website content management and optimization, ensuring accuracy, strong user experience, SEO performance, and conversion. Plan and execute digital and traditional marketing campaigns, promotional activities, and events. Support the production and distribution of marketing materials, including flyers, brochures, posters, and other promotional assets. Conduct market and competitor research to identify customer trends, market opportunities, and emerging industry developments. Monitor and analyze marketing performance, including traffic, engagement, leads, conversions, customer acquisition, and campaign ROI, and provide actionable recommendations. Manage marketing databases and maintain accurate records of campaigns, contacts, and performance. Collaborate with content creators, designers, vendors, and internal teams to deliver effective marketing campaigns and initiatives.

Requirements:

A minimum of a bachelor's degree in Marketing, Communications, Business Administration, or a related field. A minimum of 3–4 years of proven experience in digital marketing. Strong hands-on experience with Meta Ads, Google Ads, SEO, social media, email marketing, and website management. Experience managing influencer or brand partnerships is an advantage. Strong analytical, communication, copywriting, and project management skills. Ability to use marketing data to make informed decisions and improve campaign performance. Experience in Healthcare , beauty, wellness, or a related consumer-facing industry is an added advantage.