Director of Product

Oula delivers maternity care built around our patients—offering comprehensive support before, during, and after pregnancy. With fewer C-sections and higher VBAC success rates, our research-backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs, and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most.

Since launching in 2021, we’ve expanded to include Preconception and Miscarriage Care, Pregnancy Care, Postpartum Support, and Gynecology. We currently have 4 clinics in the tri-state area, with three new clinics opening in 2026! Come join our team of clinicians, innovators, operators, and technologists passionate about setting a new standard in maternity care.

About Oula

Oula is rebuilding maternity care from the ground up. We're the first modern maternity clinic to combine the best of midwifery and obstetrics — a collaborative, team-based model that pairs OB-GYNs, certified nurse-midwives, and dedicated care navigators under one roof (and one app). Since opening our Brooklyn clinic in 2021, we've supported over 2,700 deliveries, achieved C-section rates 29% below NYC averages, and earned an NPS above 90 — all while accepting most major insurance plans including Medicaid.

We're now expanding nationally, growing our tech-enabled care platform, and launching new services across the full reproductive lifecycle. That ambition requires product leadership that is equal parts clinical intuition, strategic operator, and relentless patient advocate.

The Role

As Director of Product, you will own the product roadmap for Oula's patient- and clinician-facing technology — including the EHR, Oula Portal, care navigation tools, and any new services we build for patients in their reproductive years. You will work directly with clinicians, care navigators, engineers, and leadership to define what we build, why we build it, and whether it worked.

This role is part product strategist, part systems designer, part cross-functional operator. You will zoom into the weeds — shadowing care navigators, sitting in on clinical huddles, tracing a patient's path through our EHR — and then zoom back out to propose practical, scalable solutions that hold up under the complexity of a regulated care environment. You thrive when the problem is ambiguous and the org chart doesn't have a clean answer. You're the person teams turn to when something is messy and needs an owner.

This is a high-ownership, high-visibility role at a Series B company on the Inc. 5000 fastest-growing list. You'll report to senior leadership and operate as the connective tissue between our clinical model, our operations team, and our engineering team.

What You'll Own

Product Discovery

Run structured interviews with patients across every stage — preconception, prenatal, postpartum, gynecology

Maintain ongoing feedback loops with midwives, OBs, and care navigators

Synthesize qualitative research, portal engagement data, and NPS into clear statements of unmet need

Observe clinical workflows firsthand; surface manual workarounds and inefficiencies no one has had time to name

Treat process problems and product problems as the same problem, and own the line between them

Roadmap Ownership

Own and defend the product roadmap; decide which boulders engineering commits to each quarter

Ensure initiatives ladder up to company OKRs on growth, outcomes, and clinical efficiency

Run quarterly planning; keep a decision-ready backlog

Communicate tradeoffs clearly to stakeholders with competing priorities

Cross-Functional Problem Solving

Own the messy problems that don't start as feature requests — breaking workflows, dropped handoffs, operational decisions with downstream care effects

Build alignment across clinical, ops, and engineering; synthesize conflicting inputs

Spot cross-functional risks before they become incidents

Know when the fix is process, tooling, or both

Feature Specs and Product ROI

Work with Product Ops to write detailed PRDs, acceptance criteria, and rollout strategy

Hold two realities at once — the consumer experience patients expect and the clinical/business constraints of a regulated setting

Partner with clinical leads so every feature is evidence-based

Own the full lifecycle beyond ship: role responsibilities, communication and change management, training, documentation, and downstream performance

Define launch metrics (portal engagement, conversion, clinical time saved) and own the post-launch analysis

Consider a spec done when the clinical team is operating confidently and the data confirms impact

Competitive & Market Analysis

Track the women's health and maternity tech landscape

Bring structured competitive intelligence into roadmap discussions

Identify white space Oula can occupy first

Keep the care experience a reason patients choose Oula over a traditional OB practice

What We're Looking For

Must-haves

6+ years of product management experience, with at least 2 years in a senior or lead role

Demonstrated experience shipping patient-facing or clinician-facing products in a healthcare or health-adjacent setting

Genuine fluency with clinical workflows — you can map a care journey, read an EHR configuration, and immediately spot where the tech and the process are out of sync

Experience navigating HIPAA requirements, EHR integrations, and the operational realities of a regulated care environment

A track record of building alignment across departments that don't share a natural common language — ops, clinical, and engineering each have different languages, and you speak all three

Strong discovery and research skills — you have a methodology for talking to users and turning qualitative insight into prioritized bets

Experience owning a roadmap end-to-end, including stakeholder alignment, sprint planning, and retrospective analysis

Clear, precise writing — your specs are unambiguous; your roadmap is legible to a clinician and an engineer alike

Relentless focus on proactive, continuous communication and change management: drive stakeholder alignment and transparency to ensure no surprises before any rollout.

Comfort operating in ambiguity — you don't need a fully scoped problem to get started, and you don't need consensus to move forward

Strong signals

Experience at a venture-backed digital health company in an expansion phase, or in healthcare consulting with an operator's mindset

Familiarity with women's health, reproductive care, or maternal health specifically

Exposure to hybrid care models (in-person + virtual) or multi-site clinical operations

Comfort with data — SQL or equivalent, product analytics tools (Mixpanel, Amplitude, Looker), and building outcome dashboards

Located in New York/Connecticut/New Jersey, Chicago or Charlotte

This Role is Right for You If

You're the person teams flag when a process is unclear, broken, or scaling past its limits — and you find that energizing, not exhausting

You think in systems and swimlanes, but you're also effective in a room: running working sessions, drawing out pain points from clinicians who are too busy to articulate them, and building trust with people who are skeptical of tech

You've worked in fast-paced, ambiguous environments — consulting, startups, growth-stage healthcare — and still delivered structure, clarity, and shipped work

You're not just a strategist: you write the spec, you attend the rollout, you check the metrics two weeks later, and you follow up when the numbers are off

You think of yourself as a translator — between operations and product, between clinicians and engineers, between today's workaround and tomorrow's scalable system

What Success Looks Like in Year One

You've embedded with the clinical team — attended huddles, shadowed care navigators, mapped the patient journey firsthand — and have a working mental model of where the workflows are strong and where they're held together by duct tape

You've untangled at least one major cross-functional problem that was previously owned by no one, and shipped a solution that ops, clinical, and engineering all point to as a win

Engineering is running quarterly boulders with clear product owners, measurable success criteria, and fewer mid-quarter redirects because discovery was done well upfront

At least two major features have shipped with full pre/post ROI analysis

You've identified and socialized the two or three biggest product opportunities ahead of Oula's next market expansion

Compensation & Benefits

Competitive salary commensurate with experience

Equity participation

Comprehensive health coverage (medical, dental, vision)

Mission-driven team that has personally experienced the gaps in maternity care and shows up every day to fix them

Oula is an equal opportunity employer committed to building a team that reflects the diversity of the patients we serve. Oula offers a competitive total rewards package which includes base salary, and comprehensive benefits. Exact compensation inclusive of salary and any bonuses is determined based on a number of factors including experience and skill level, location, and qualifications which are assessed during the interview process. Oula is committed to fostering an inclusive workplace where everyone's contributions are valued.

Salary Range $175,000 — $200,000 USD

Oula's Commitment as an Equal Opportunity Employer :

We want you to know: You can be a great candidate even if you don't fit everything we've described above. You can also have important skills we haven't thought of. If that's you, don't hesitate to apply and tell us about yourself (especially in your cover letter – this is where you can really state your case for *why you*). We are committed to fostering diversity in our organization and building an equitable and inclusive environment for people of all backgrounds and experiences. We're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, veterans, and people with disabilities.