Performance Marketing & SEO Specialist

Job Title: Performance Marketing, Growth & SEO Specialist

Location: Lagos, Nigeria (On-site)

Job Type: Full-time

Industry: Multi-Brand Portfolio (Luxury Retail, Real Estate, Hospitality, Education)

About the Role

Are you a data-driven growth marketer who excels at blending performance acquisition with search engine dominance?

We are seeking an ambitious, analytical Performance Marketing, Growth & SEO Specialist to lead digital sales, lead acquisition, and organic visibility across our portfolio of luxury retail, real estate, hospitality, and educational brands.

In this role, you will take ownership of end-to-end customer acquisition funnels—managing high-return ad campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube , while building organic search rankings (SEO) and optimizing conversion rates across all brand properties.

Key Responsibilities 1. Paid Acquisition & Performance Marketing

Meta & TikTok Ads: Architect, launch, and scale targeted paid social campaigns (Dynamic Product Ads, Advantage+, Spark Ads, and Instant Lead Forms) to drive direct e-commerce sales, restaurant bookings, and investor/parent inquiries. Google Ads & YouTube: Build and manage high-intent Google Search, Shopping, and Performance Max (PMax) campaigns alongside targeted YouTube video ad funnels to capture active buyers and qualified leads. Creative Testing & Optimization: Implement structured A/B testing frameworks for ad copy, visual hooks, video formats, and target audiences to continuously lower Cost Per Acquisition (CPA) and Cost Per Lead (CPL).

1. Search Engine Optimization (SEO) & Local Visibility

Technical & Content SEO: Execute technical SEO audits, keyword research, and on-page optimization to rank for competitive, transactional search terms. Local SEO Domination: Fully manage Google Business Profiles and local map rankings across physical outlets (retail showrooms, restaurant/bistro, and school campus) to capture local foot traffic and inquiries.

1. Growth, CRO & Analytics

Conversion Rate Optimization (CRO): Test and refine landing page layouts, user journeys, lead forms, and checkout funnels to improve overall conversion rates. Tracking & Attribution Setup: Set up and maintain reliable tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel/CAPI, Google Conversion API, and TikTok Pixel. Reporting & ROI Focus: Produce weekly performance dashboards monitoring Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), organic traffic growth, and direct revenue attribution.

Requirements & Qualifications

Experience: 3–5+ years of hands-on experience in performance marketing, growth hacking, and technical/on-page SEO across e-commerce, lead generation, or multi-brand operations. Multi-Channel Mastery: Proven track record of managing profitable ad spend across Google Ads, Meta Ads Manager, TikTok Ads, and YouTube Ads . Technical SEO & Analytics: Deep hands-on expertise with GA4, GTM, Google Search Console, and SEO suites (Ahrefs, SEMrush, or Moz). Growth Mindset: Strong analytical ability to connect ad spend, traffic, and conversion funnels directly to bottom-line revenue. Direct-Response Copywriting: Basic understanding of compelling ad hooks, consumer psychology, and creative fatigue management.

What We Offer

Competitive compensation package. High-visibility role driving digital growth for dynamic, high-growth luxury and consumer brands. Collaborative environment with room for strategic execution and leadership.

How to Apply

If you are a growth-focused specialist ready to scale brands across multiple channels, submit your resume along with a brief portfolio or summary of past campaign results (ROAS, CPL, or organic growth metrics) to es@opesvenit.com .

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