Head of UK Media Strategy and Planning

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

👀 The Role

Title: Head of UK Media Strategy & Planning

Team: Growth

Location: Gibraltar, on-site fulltime.

We’re looking for a Head of UK Media Strategy & Planning to lead how Midnite deploys marketing investment across channels, markets, and time horizons.

This role sits at the centre of the Growth organisation and is responsible for building a sophisticated, commercially-led media investment capability that drives long-term business impact, not just short-term platform performance. You’ll own the strategic planning layer across all paid and growth media activity, connecting commercial priorities, forecasting, campaign planning, budget allocation, and measurement into a unified operating model.

As Midnite scales internationally, this role will play a critical role in shaping how we balance acquisition, retention, brand investment, market expansion, and growth efficiency across multiple regulated markets.

You will:

• Own the UK media strategy across a broad mix of online and offline channels, managing significant media budgets and making commercial investment decisions that drive growth

• Build strong relationships with media agencies, platform partners and cross-functional teams, working closely with our Head of Integrated Marketing Planning to deliver integrated campaigns

• Owning the PML for marketing, taking ownership of campaign approvals, compliance sign-off and regulatory decision-making

• Define budget allocation across channels, products, campaigns, audiences, and markets

• Lead annual, quarterly, and rolling media planning cycles

• Translate commercial growth targets into actionable media investment strategies

• Develop frameworks focused on incrementally and true business contribution

• Partner with Analytics and Data Science teams on MMM, attribution, forecasting, and testing methodologies

• Support international market launch and scaling strategies

• Align media investment against broader campaign and commercial priorities

• Provide strategic direction to channel specialists and agency partners

• Improve forecasting quality, planning sophistication, and operational consistency across Growth

• Balance short-term performance with long-term growth and market share objectives

The next Midniter:

• Has deep experience across media strategy, performance marketing, or growth planning functions

• Has experience developing omnichannel media strategies and managing substantial marketing budgets in a commercial environment

• Brings strong agency and stakeholder management skills, with the ability to influence, collaborate and make confident strategic decisions

• Has experience working in a regulated industry or a strong understanding of advertising compliance, with PML experience advantageous but not essential

• Understands modern measurement approaches including incrementality and attribution limitations

• Thinks commercially and strategically about growth investment decisions

• Is highly analytical and comfortable working with forecasting and modelling frameworks

• Can influence senior stakeholders and align cross-functional teams effectively

• Thrives operating in fast-moving, scaling environments

• Balances strategic thinking with operational rigour and execution focus

• Is proactive, collaborative, and highly accountable

💰 Winnings

• Join us at an exciting stage as we establish our Gibraltar office. We're investing in a great local employee experience and will continue to expand our benefits package as we grow.

• Additional annual leave based on tenure. Receive an extra two days after three years with Midnite, plus a further three days after five years.

• Quarterly team socials to connect, celebrate and have fun together.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.