Marketing Manager

About the Role

We are looking for a Marketing Manager to shape how KLARRA is seen and experienced — across our content, our events, and our relationships with press, partners, and our most valued customers. This is a hands-on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and lead initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and instincts will directly shape the brand.

We're looking for someone with genuine taste — fluent in the language of international fashion and lifestyle brands, with an instinct for what elevated truly looks and sounds like. Someone who can translate that instinct into a campaign narrative on the page, and into a room full of press and VIPs in person. Equally comfortable at a desk writing a campaign narrative and in a room negotiating a partnership or hosting a room full of press and VIPs.

What We Hope You'll Help Us Achieve

• Develop fresh, creative ideas for memorable campaigns, launches and brand experiences that build excitement and bring the KLARRA brand to life.
• A brand voice and aesthetic that feels elevated, international, and distinctly KLARRA across every touchpoint
• Events and community moments that create genuine excitement and leave a lasting impression beyond the screen
• Partnerships and press relationships that are well-negotiated, mutually valuable, and elevate the brand
• A VIP experience that feels warm, personal, and genuinely valued

What You'll Be Involved In

1. Brand Voice & Content Direction

• Copywrite across all touchpoints such as product copy, captions, EDMs, articles, LinkedIn, and isconsistent with KLARRA's tone and voice
• Direct what content gets produced and how it's presented. Knowing what imagery, styling, and formats read as elevated and international rather than generic or trend-driven
• Plan and manage the content and social calendar across Instagram, EDM, and other channels
• Guide photo/video shoots and campaign asset development with a clear point of view on aesthetic direction
• Ensure brand presentation stays consistent and refined across every touchpoint

1. Events & Community

• Plan and lead end-to-end execution of KLARRA events, such as launches, VIP previews, media previews, community activations
• Be the face of the room, comfortable hosting, making introductions, and building genuine rapport with media, VIPs, and partners in person
• Develop the KLARRA VIP customer journey across retail and cafe touchpoints, including exclusive previews, personalised outreach, and appreciation initiatives
• Build real relationships with top customers and press so they feel known, not just marketed to

1. Partnerships & PR

• Identify and pursue collaboration opportunities aligned with KLARRA's brand — with other labels, F&B partners, media, and KOLs
• Prepare proposals and lead negotiations for partnerships and collaborations, from first pitch to signed terms
• Manage ongoing relationships with press, influencers, and brand partners

1. Campaigns & Brand Experience

• Generate ideas for creative, memorable brand campaigns and in-store or in-cafe experiences
• Develop launch mechanics and activations that create excitement and drive interest
• Bring fresh ideas to the table, original thinking is expected and welcomed

1. Operations

• Manage budgets for events, partnerships, and campaigns
• Manage the relevant calendar and coordinate across retail, cafe, and external parties with clarity and follow-through
• Track what's working, share honest reflections on campaign and event performance
• Other ad-hoc projects as required by the Creative Director

Who We're Looking For

Experience

• Around 4–5 years in brand, PR, communications, or events, ideally at a boutique or luxury-adjacent brand — fashion, lifestyle, hospitality, F&B, or beauty
• Has personally led events end-to-end, from concept through on-the-ground execution
• Has personally negotiated partnerships or collaborations, with a clear example of terms they secured
• Strong writing portfolio — comfortable sharing writing samples across formats (captions, EDM, articles)

Aesthetic & Brand Judgment

• Someone who pays close attention to international fashion and lifestyle brands, and has developed a good sense of what elevated looks like
• Can direct content and imagery choices with confidence, not just execute on brief
• Translates KLARRA's identity into content and experiences that feel fresh, international, and considered

A People Person

• Genuinely enjoys talking to people — media, partners, VIPs — and builds rapport easily and warmly
• Comfortable being the face of the brand in a room, hosting with confidence
• Strong negotiator — able to advocate for KLARRA's interests while building relationships that last

Independent & Accountable

• Comfortable managing their own priorities and following through without reminders
• Proactive, raises ideas and flags issues early
• Approaches work with a strong sense of ownership and accountability for results

Others

• Warm, professional, and emotionally mature
• Collaborative, values mutual respect and a solutions-oriented approach
• Genuinely interested in building a meaningful brand, not just creating beautiful content
• Comfortable in a small, fast-moving, founder-led environment

At KLARRA, we care deeply about the details, the customer experience, and the long-term journey of building a meaningful brand. If you take pride in doing thoughtful work and are excited to grow alongside a small, passionate team, we would love to hear from you.

Please kindly send in your resume, related documents, writing samples, and expected salary to hr@klarra.com with the subject "Marketing Manager". Shortlisted candidates will be contacted for an interview.