Digital Marketing Executive

Cheltenham Full-Time £30,000 per annum

Juice Recruitment is delighted to be supporting a highly successful and rapidly growing British luxury fashion brand in their search for a Digital Marketing Executive (Email & SMS). This is an exciting opportunity to join an award-winning business with a strong heritage, exceptional customer following, and ambitious growth plans.

Working within a dynamic marketing team, you'll take ownership of the company's email and SMS marketing activity, helping to drive customer engagement, retention, and commercial performance through well-executed campaigns and customer journeys.

The Role

As Digital Marketing Executive, you will be responsible for the day-to-day management of email and SMS marketing activity, ensuring campaigns are engaging, targeted, and aligned with wider business objectives.

Key responsibilities include:

• Managing email marketing campaigns, automated flows, and audience segmentation through Klaviyo.
• Overseeing SMS marketing activity to ensure communications are timely, relevant, and brand-aligned.
• Acting as the key point of contact for external marketing agencies, ensuring projects are delivered on time and to a high standard.
• Delivering customer loyalty communications across email and SMS channels.
• Planning campaigns around seasonal activity, product launches, key trading periods, and commercial priorities.
• Monitoring and analysing campaign performance, providing regular reporting and actionable insights.
• Collaborating closely with ecommerce, marketing, creative, and customer engagement teams.
• Supporting the ongoing development of customer retention and loyalty initiatives.

About You

We're looking for a commercially-minded and highly organised marketing professional who enjoys balancing creativity with data-driven decision making.

You will ideally have:

• Previous experience managing email marketing campaigns, preferably within Klaviyo.
• Experience working with external agencies and managing stakeholder relationships.
• Strong written communication skills and exceptional attention to detail.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A genuine interest in customer retention, CRM, and loyalty marketing.
• A collaborative approach and the ability to work effectively across departments.
• Experience with SMS marketing platforms and loyalty programmes would be advantageous.

What's in It for You?

Our client offers an excellent working environment and a comprehensive benefits package, including:

• £30,000 per annum
• 25 days holiday plus bank holidays
• Additional birthday leave
• Enhanced maternity and paternity pay
• Increased benefits linked to length of service
• Generous staff discount
• Cycle to Work Scheme
• Employee Assistance Programme
• Regular workplace perks and wellbeing initiatives

Interested?

If you're passionate about digital marketing, customer engagement, and creating impactful campaigns that drive results, we'd love to hear from you. INDS