marketing executive
About the company
Headway Construction Ltd. is a Halifax-based construction and renovation company specializing in residential renovations, accessibility improvements, and general construction services. We are focused on delivering quality workmanship, maintaining strong client relationships, and growing our presence in the Nova Scotia market.
Your tasks
We are seeking a motivated, analytical, and creative Marketing Specialist to manage and improve our marketing activities, generate qualified leads, strengthen our online presence, and support the company?s continued growth.
This is an in-person position for a professional who can take ownership of marketing initiatives, manage advertising campaigns, analyze results, and implement practical improvements.
Key Responsibilities1. Marketing Strategy and Planning
- Develop and implement marketing strategies aligned with company growth objectives.
- Identify target audiences, market opportunities, and effective lead-generation channels.
- Establish marketing priorities, timelines, budgets, and measurable objectives.
- Recommend and implement improvements to existing marketing processes and campaigns.
- Google Ads and Paid Advertising
- Create, manage, monitor, and optimize Google Ads campaigns.
- Conduct keyword research and develop targeted advertising strategies for residential renovations and related services.
- Monitor advertising budgets, cost per lead, conversion rates, and campaign performance.
- Implement conversion tracking and evaluate campaign effectiveness.
- Identify underperforming campaigns and make data-driven adjustments.
- Provide recommendations to improve lead quality and return on advertising spend.
- Manage other paid advertising platforms when appropriate.
- Buildertrend Integration and Marketing Metrics
- Use Buildertrend to support marketing reporting, lead tracking, and performance analysis.
- Improve the accuracy and consistency of lead-source attribution.
- Track leads from initial inquiry through estimates and projects where the available data permits.
- Work with management to establish useful marketing dashboards and reporting procedures.
- Identify opportunities to improve the use of Buildertrend for marketing and business performance measurement.
- Use available data to assess which marketing activities generate the strongest results.
- Digital Marketing and Online Presence
- Maintain and improve the company website and online presence.
- Support search engine optimization (SEO), local search visibility, and relevant website content.
- Manage and optimize the company?s Google Business Profile.
- Monitor website traffic, user engagement, and conversion performance.
- Identify opportunities to improve website content, usability, and lead-generation effectiveness.
- Social Media and Content Creation
- Develop and maintain a consistent social media content calendar.
- Create engaging content showcasing completed projects, renovations, company updates, and services.
- Coordinate project photography, before-and-after content, and other marketing materials.
- Write and edit website copy, advertisements, social media posts, and promotional content.
- Maintain consistent brand messaging across all marketing channels.
- Email Marketing and Customer Engagement
- Develop email campaigns and customer communications where appropriate.
- Support customer retention, referral generation, and follow-up marketing.
- Ensure marketing communications comply with applicable Canadian anti-spam and privacy requiremen
Requirements
Hands-on Google Ads campaign management experience is a key requirement for this position.
Other
Marketing Specialist Headway Construction Ltd. | Halifax, Nova Scotia
Position Details
- Job Type: Full-time, permanent
- Location: In-person at Headway Construction?s Halifax office
- Schedule: Monday?Friday, 8:00 AM?5:00 PM
- Compensation: Competitive salary based on experience
- Reports To: Operations Manager and Senior Management