Strategy Development: Researching consumer behavior, analyzing competitors, and outlining multi-channel marketing campaigns that align with business goals.
Content Creation & Marketing: Producing blog posts, landing pages, videos, graphics, and email newsletters to engage customers at different stages of the sales funnel.
Search Engine Optimization (SEO): Optimizing website architecture, keywords, metadata, and mobile responsiveness to rank higher on search engines like Google and drive organic traffic.
Paid Advertising (PPC / SEM): Managing pay-per-click campaigns on platforms like Google Ads or social media to target specific demographics and maximize return on investment (ROI).
Social Media Management: Overseeing brand presence, scheduling posts, and interacting with online communities across networks like Instagram, X (Twitter), Facebook, and LinkedIn.
Email Marketing: Building and segmenting subscriber lists, designing automated email workflows, and running retention or promotional campaigns.
Data Analytics & Reporting: Tracking key performance indicators (KPIs) using tools like Google Analytics or Meta Ads Manager to measure campaign performance and refine tactics
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
A minimum of 3 years of verifiable experience in sales, business development, and digital marketing, specifically within the real estate development and construction industry.
Relevant professional certifications in digital marketing or business development (e.g., Certified Digital Marketing Professional, Google Analytics Certification, HubSpot Certification) are highly preferred.
Proven track record of generating quality leads through digital channels and achieving sales targets.
Demonstrated expertise in content creation, social media management, SEO/SEM, and paid advertisement placement across multiple platforms.
Strong analytical skills with proficiency in using analytics tools (e.g., Google Analytics, Meta Business Suite) to track and optimize campaign performance.
Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
