Senior Director of Go to Market and Solutions

FRANKLINWH SG PTE. LTD.Singaporemycareersfutureoffentliggjort 14.10.2026
Skal:Lead

Location: Singapore Employment type: Full-time Vacancies: 1

About the Role

Lead global market entry and commercialization for energy storage products. Guide go-to-market and solutions teams, translate technical capabilities into customer value, market solutions, and sales enablement, and drive product launches and adoption at scale.

Key Responsibilities

  1. Develop global energy storage go-to-market strategy and execution frameworks covering target markets, customer segments, launch timing, channels, and commercialization objectives.
  2. Lead the process from beta validation and launch planning through market introduction and adoption at scale, defining stage objectives, deliverables, and launch readiness criteria.
  3. Develop energy storage solutions for different markets, customers, and use cases, specifying system configurations, customer value, application limitations, and differentiators.
  4. Research policy, regulation, industry trends, customer needs, and competition in priority markets and feed opportunities and requirements into product and engineering teams.
  5. Establish consistent product value propositions, marketing content, and sales enablement, including sales tools, competitive analysis, product training, and channel training.
  6. Work with product, engineering, sales, and regional teams to support market entry, major customer solutions, and commercialization of key projects.
  7. Evaluate launch and marketing performance through product adoption, sales conversion, channel feedback, and customer satisfaction, and improve execution.
  8. Build and lead go-to-market and solutions teams, define responsibilities, develop talent, and strengthen regional and cross-cultural collaboration.

Requirements

  1. Bachelor's degree or above in electrical engineering, power electronics, energy engineering, automation, marketing, or a related discipline.
  2. At least 15 years of experience in new energy, energy storage, power electronics, smart hardware, or a related industry, including at least 10 years in go-to-market, solutions, product marketing, or product management. Relevant experience may overlap.
  3. Deep understanding of energy storage products and system architecture, including batteries, PCS or inverters, BMS, and EMS, with residential storage experience.
  4. End-to-end experience from product definition and beta validation through go-to-market planning, launch, and adoption at scale, with measurable commercial outcomes.
  5. Ability to analyze market and customer needs, develop value propositions, and create solutions and enablement materials for sales, channels, and customers.
  6. Program management, team leadership, and cross-functional collaboration skills, including coordination of launches across multiple markets and products.
  7. Ability to lead global launch and customer solution meetings, prepare marketing and technical solution materials, and conduct international business communication in English.

Preferred Qualifications

  1. Master's degree or MBA.
  2. Familiarity with commercial, industrial, or utility-scale storage products.
  3. Experience in global market expansion, cross-cultural team management, or establishing go-to-market and solutions processes.