Marketing Manager
Skal:SeniorLead
- Develop and implement annual Marketing Plans aligned with Everest's commercial objectives.
- Develop marketing strategies for existing and upcoming projects.
- Establish project positioning, target audiences, key messages and value propositions in coordination with the CCO and Leasing & Sales.
- Lead corporate and project branding initiatives.
- Develop and oversee marketing campaigns supporting sales, leasing and project launches.
- Manage the company's digital presence, including website and social media channels.
- Oversee the preparation of brochures, presentations, fact sheets, advertisements, signage and other marketing collateral.
- Ensure marketing materials accurately communicate project specifications, commercial propositions and Everest's brand positioning.
- Coordinate with the Senior Marketing Executive and Graphic Designer to ensure timely delivery of marketing activities.
- Manage external marketing, creative, media and production agencies where required.
- Monitor marketing performance and prepare regular reports.
- Conduct market and competitor research to support project positioning and commercial decision-making.
- Support launches, events, exhibitions, client activities and other commercial anticampaign Effectiveness
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration or related discipline.
- 7+ years of relevant marketing experience, preferably in real estate, property development or a comparable sector.
- Experience managing marketing activities and external agencies.
- Experience in project marketing and commercial marketing is preferred.
- Marketing strategy
- Commercial awareness
- Project marketing
- Brand management
- Campaign management
- Communication
- Creativity
- Planning and organization
- Stakeholder management
- Analytical thinking