Senior Marketing Analyst
Skal:Data
Your tasks
- Develop and maintain demand forecasts based on historical data, market trends, and business insights.
- Analyze sales performance and identify risks and opportunities affecting demand.
- Monitor forecast accuracy and recommend corrective actions to improve planning reliability.
- Support monthly and quarterly demand review meetings as part of the S&OP cycle.
- Evaluate the impact of marketing campaigns, promotions, and product launches on sales performance.
- Monitor product performance and recommend adjustments based on market trends and customer demand.
- Analyze market data and competitor activities to support strategic planning.
- Coordinate with Sales, Operations, Finance, and Procurement to ensure alignment of forecasts and business plans.
- Collaborate with the Finance team to align demand plans with revenue targets and financial objectives.
- Generate regular dashboards and performance reports covering sales, demand, inventory, and forecast accuracy.
- Support new product introductions by coordinating forecast assumptions and launch plans.
Requirements
- Education: Business Administration, Marketing, Supply Chain, Economics, Statistics, or a related field.
- Years of Experience: 2–5 years of experience in S&OP, demand planning, commercial planning, business analysis, or marketing analytics.
- Computer skills: Experience working with ERP systems and planning tools is preferred.
- Languages: English proficiency
- Certificates: Power BI Data Analyst