General Manager @ Rodeo Dunes
Position Summary: As General Manager, you will inspire, develop and lead the world class Rodeo Dunes golf experience from the ground up, shaping not only the operations, but the identity of the property itself. You will be responsible for building a culture rooted in hospitality, humility, and excellence, while delivering a golf experience that stands among the best in the world. This is a role for a strong service orientated operator and visionary, who will focus on driving memorable guest service experiences, foster innovation, while simultaneously inspiring, coaching and building high performing teams. The GM will have a collaborative style across all teams, both internally and externally, including working closely with ownership, management and other community stakeholders.
Why This Opportunity is Different
Help build & operate one of the most anticipated golf destinations in America.
Join the leadership team of Michael Keiser Jr. and Sandborn Golf.
Shape the culture, team, and guest experience from the earliest stages.
Influence golf, lodging, food & beverage, real estate, founders programming, and community development.
Become the face of a future Top 100 destination golf resort.
What You’ll Do: Strategic Leadership & Experience Delivery
Lead the development, opening, and long-term operation of Rodeo Dunes as a premier golf destination
Establish a culture centered on hospitality, authenticity, and a shared love of the game
Define and execute the guest experience, from arrival to departure, with a focus on simplicity and connection
Oversee all aspects of operations including golf, caddie program, lodging, food & beverage, and guest services
Talent & Culture Development
Build, mentor, and develop a high-performing leadership team, creating a culture of hospitality, innovation and continuous growth that supports long-term success for both the resort and its people
Golf & Caddie Culture
Champion a walking-first golf experience supported by an exceptional caddie program connecting golfers with the land
Build and develop one of the premier caddie programs in the country
Ensure the golf experience is consistently memorable, and aligned with world class destination golf standards
Collaborate with agronomy and golf operations teams to maintain firm, fast, and highly playable conditions
Financial & Operational Leadership
Develop and manage annual budgets, forecasts, and long-term financial plans
Monitor key performance indicators and implement strategies to drive sustainable profitability
Ensure efficient, disciplined operations while maintaining a high standard of guest experience
Lead staffing strategy, organizational structure, and workforce planning
Brand, Storytelling & Market Positioning
Serve as a steward of the Rodeo Dunes brand, ensuring every detail reflects its identity
Partner with marketing to tell the story of the property in a way that resonates with core golf travelers
Build relationships with industry leaders, partners, and the broader golf community
Support events, preview play, and opening strategies that build demand and long-term loyalty
Community & Long-Term Residential Integration
Foster a sense of belonging among Founders, guests, and future homeowners
Create programming and touchpoints that bring the community together in meaningful ways
Ability to engage effectively with Founders, homeowners, and prospective purchasers while maintaining the integrity of the resort experience.
Partner with development and sales teams to support the future growth of the residential community
Support the development of a homeowner experience that complements, but does not overshadow, the resort experience; serve as the face of Rodeo Dunes in the local community through engagement with business leaders, organizations, and civic boards
What Success Looks Like in This Role: Guests leave feeling they experienced something distinct and authentic, and actively plan their return
Tee time demand consistently exceeds supply, driven by reputation, storytelling, and word-of-mouth
A strong, values-driven culture is evident across the team, with high engagement, retention, and pride in the property
The caddie program becomes a defining part of the experience and a benchmark within destination golf
The golf experience is consistently delivered at a high level, flow, pace, and presentation aligned with a walking-first model
Service feels natural, personal, and consistent, never scripted, always intentional
Financial performance reflects the strength of the experience, with disciplined operations and growing pricing power
Founders, homeowners, guests, and staff feel a genuine sense of connection to the property and to each other
The property builds a reputation as a must-visit destination while continuing to improve and evolve over time
Employee retention significantly exceeds industry norms.
The caddie program becomes a recognized destination in itself.
Founders become active ambassadors for the property.
Guest satisfaction and return visitation establish Rodeo Dunes among the highest-rated golf destinations in North America.
What You Bring: 8+ years of senior leadership experience in golf, hospitality, and/or destination resort operations
Demonstrated success leading luxury, destination-oriented hospitality operations where experience, culture, and reputation are primary drivers of demand.
A deep understanding of what makes destination golf experiences special and repeatable
Experience building strong teams and cultures in dynamic, fast-paced environments
Strong financial acumen with experience managing complex budgets and P&Ls
Ability to lead through ambiguity and the evolving nature of a development project
Exceptional communication and relationship-building skills
A hands-on leadership style with a willingness to be present in the operation daily
Passion for golf and a genuine appreciation for the traditions and culture of the game
Bachelor’s degree in Business, Hospitality, or related field (preferred)