Senior Brand Manager

About the role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events — and we’re building the marketing team to match our ambitions.

We’re looking for a Senior Brand Manager to own the brand — its positioning, voice, and consistency — across every market and touchpoint. You’ll work closely with the Head of Creative and the wider marketing team to make sure every campaign, launch, and piece of content strengthens the brand, and you’ll act as the guardian of brand quality as Digital Zone scales into new markets.

What you’ll do

Brand strategy & positioning

Own and evolve Digital Zone’s brand positioning, tone of voice, and visual identity guidelines

Translate business and product priorities into clear brand strategy and messaging frameworks

Lead brand research and tracking to understand awareness, perception, and equity across markets

Ensure brand consistency across Iraq, KSA, and UAE, adapting positioning for local market nuances

Campaign & content oversight

Partner with the Creative Lead to brief and review campaign concepts, video, and key visuals

Act as brand custodian on all major campaigns, sign-off on brand fit before launch

Collaborate with Growth, Product, and Partnerships to ensure brand consistency across performance and lifecycle channels

Support 360-degree campaign planning, from big-brand moments to always-on content

Brand guidelines & governance

Build, maintain, and roll out brand guidelines across internal teams and external agencies

Train and support internal teams and agencies on correct brand application

Own brand asset libraries and ensure consistent use across all sister brands (Rahal, Ticket Zone, eSIM)

Market & competitive insight

Monitor competitor and category trends across Iraq, KSA, and UAE to inform brand decisions

Bring consumer and cultural insight into campaign and brand planning

Requirements

What we’re looking for

Must-haves

7–9 years in brand management or brand marketing, ideally in a consumer-facing or high-growth business

Strong track record of building and evolving brand positioning and identity

Experience briefing and collaborating with creative teams and agencies

Sharp eye for creative quality and brand consistency across formats

Comfortable working cross-functionally with Growth, Product, and Partnerships

Strong written and verbal communication skills

Arabic speaker

Iraq-based

Nice to have

Experience in gaming, telco, fintech, or e-commerce categories

Familiarity with markets (Iraq, KSA, UAE)

Experience managing brand across a multi-brand or sub-brand portfolio

Benefits

Immediate, large-scale impact on a high-growth business

Top-of-the-market compensation packages

Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more