Head of Retail Media (all genders)

Deutsche Lufthansa AGKölnArbeitsagenturoffentliggjort 09.10.2026
Skal:SeniorLead

What you'll do

  • Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance
  • Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners
  • Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business
  • Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities
  • Develop a travel media portfolio across digital, onboard and partner channels
  • Leverage first-party data to create audience and targeting solutions
  • Establish measurement frameworks for campaign performance, engagement and brand impact
  • Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers
  • Build efficient operations for campaign delivery, reporting, billing and partner support
  • Ensure privacy, compliance, brand safety and an excellent customer experience
  • Lead a high-performing team and strengthen Eurowings market presence and reputation

Ihr Profil:

What you'll need

  • Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth
  • Proven success scaling and monetising media or audience-led businesses
  • Strong analytical, commercial and communication skills
  • Strong network across advertisers, brands and agencies; travel experience is a plus
  • Expertise in digital advertising, media sales, audience data and measurement
  • Experience driving commercial growth, new revenue streams and sales operations
  • Knowledge of GDPR and data privacy
  • Experience leading teams and senior stakeholders
  • Fluent German and English

What you'll bring

  • Entrepreneurial mindset and commercial ownership
  • Strategic thinker with hands-on execution skills
  • Strong stakeholder management and collaboration
  • Customer-focused approach balancing revenue and experience
  • Leadership style that develops talent and drives performance

For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility