Paid Search Senior Manager
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We’re seeking a performance-driven Paid Search Senior Manager to lead Paid Search strategy across key international growth markets.
This role is responsible for driving Paid Search performance across growth markets, translating global strategy into high-impact regional execution. You will focus on scaling acquisition through localized optimization, while ensuring alignment with broader channel strategy, measurement frameworks, and performance standards.
Reporting to the Director of User Acquisition, this role partners closely with central Paid Search leadership to extend and adapt strategy for regional growth.
Core Areas of Responsibility
Paid Search Strategy & Optimization
Lead Paid Search execution across growth markets, including brand, non-brand, and competitor campaigns
Translate global Paid Search strategy into localized campaign approaches
Build and scale campaign structures, including match type strategy and query segmentation
Adapt keyword strategy, bidding, messaging, and funnel optimization to regional behaviors
Lead bidding strategy evolution, including value-based bidding, tROAS, and tCPA optimization
Optimize toward subscriber quality metrics (LTV, retention, subscription conversion), not just platform-reported conversions
Refine account structure to support scale and automation
Develop localized strategies for growth markets, incorporating regional insights into broader Paid Search strategy
Measurement & Signal Integrity
Oversee end-to-end signal flow from site and app through MMPs and server-side tagging to ad platforms
Ensure accurate and resilient conversion tracking across web and app ecosystems
Partner with Engineering and Analytics to validate event integrity, troubleshoot discrepancies, and maintain signal health
Reconcile platform data against internal BI and attribution systems to inform investment decisions
Cross-Functional & Strategic Influence
Work closely with US-based leadership and global growth teams to align priorities and reporting
Translate Paid Search performance and measurement insights into executive-level recommendations
Represent Paid Search strategy within broader UA planning and investment discussions
Influence roadmap priorities that impact conversion architecture and acquisition scalability
About You
8+ years of hands-on experience managing large-scale Paid Search programs
Deep platform expertise in Google Search (Google Ads), Microsoft Advertising (Bing), and Apple Search Ads
Demonstrated expertise in campaign architecture, bidding automation, keyword governance, and subscription conversion optimization
Proven experience optimizing toward value-based and subscription-driven KPIs
Deep understanding of performance signal architecture across web and app environments
Strong martech fluency, including:
Server-side Google Tag Manager
MMP Postback troubleshooting
Pixel and conversion tag governance
Experience with MMPs such as Singular, Appsflyer, etc
Experience reconciling platform data with internal BI systems and attribution models
Ability to diagnose tracking discrepancies and work cross-functionally to resolve them
Advanced analytical capability with strong Excel and BI proficiency
Experience driving international growth initiatives
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
Best-in class medical, dental, and vision private insurance healthcare coverage
Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
Free premium access to Crunchyroll
Professional Development
Company's Paid Parental Leave
up to 22 weeks for birthing parents
up to 12 weeks for non-birthing parents
Hybrid Work Schedule
Paid Time Off
Flex Time Off
5 Yasumi Days
Half-Day Fridays during the summer
Winter Break
#LifeAtCrunchyroll #LI-Hybrid About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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