Assistant Brand Manager - NPD

A. New Product Development - MUST HAVE

• Lead end-to-end NPD process
• Market & Consumer Insight

o Conduct market research and competitive analysis to identify gaps, trends, and consumer insights. o Monitor fresh meat consumption habits, nutrition trends, and lifestyle changes to spot innovation opportunities.

• Concept Development & Business Case

o Develop product concepts...

Bachelor’s degree in Marketing, Business Administration, Food Science, or related fields.

• At least 2 years of marketing/brand experience in FMCG or food industry

(fresh/frozen category is a plus).

• At least 1 year experienced in NPD processes and brand communication strategies.
• Basic cooking skills are required to support new product development (NPD)...