Marketing Manager

CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. As we continue to grow our presence in Korea, we are seeking a commercially driven and results-oriented Marketing Manager to drive the Korea marketing function. This role will focus on executing impactful campaigns across online and offline channels. You will manage integrated campaigns, influencer partnerships, and retail activations, ensuring sustainable growth and consistent brand alignment in a fast-paced environment.

Job Description

Campaign Execution & Business Impact

Localize and execute the annual marketing strategy for Korea, ensuring seamless alignment with regional and global business objectives

Manage campaign-level budgets and track ROI, maximizing the efficiency of marketing investments to balance brand equity with commercial targets

Monitor core KPIs and prepare regular performance reports, translating market trends and consumer insights into actionable recommendations for the leadership team

Brand & Content Marketing

Execute the end-to-end planning of integrated 360° campaigns, effectively rolling out global initiatives while adapting market-specific storytelling

Manage and scale high-impact influencer/KOL strategies, cultivating robust relationships with creators, media, and strategic partners

Drive the social media strategy and community management to foster brand advocacy, engagement, and culturally relevant positioning

Growth & Retail Marketing

Implement full-funnel customer acquisition and retention tactics, driving performance marketing, CRM, and digital media channels

Partner closely with Retail Operations to execute experiential marketing, store openings, and VIP activations that consistently drive foot traffic and offline sales

Collaborate with E-commerce and Merchandising teams to guarantee a cohesive, omnichannel customer journey from online discovery to offline purchase

Team Collaboration & Global Synergy

Guide and mentor team members, establishing clear performance expectations and fostering an agile, collaborative culture

Act as a key marketing point of contact for the Korean market, communicating campaign plans and performance results to regional HQ in English

Drive cross-functional collaboration across local and global teams to ensure smooth daily operations and unified business outcomes

Requirement

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field

9–12 years of progressive marketing experience within the retail, fashion, lifestyle, beauty, or e-commerce industries

Proven track record in executing integrated marketing campaigns covering brand, digital, influencer, and retail marketing

Strong business acumen with a deep understanding of the Korean consumer landscape and retail/e-commerce drivers

Experience in guiding team members and strong cross-functional team collaboration skills

Native Korean speaker with strong business English proficiency for regional and global communications

Advanced proficiency in Google Workspace (Docs, Sheets, Slides) and experience with analytics/reporting tools

Proactive, highly execution-oriented, and able to thrive in a fast-paced, entrepreneurial environment