Head of AI
What success looks like (First 100 Days) A ranked, org-wide AI opportunity portfolio ; top use cases scored on ROI, that leadership trusts as the roadmap.
A living document, AI-capability audit that maps opportunities for AI augmentation or replacement at the role-task-level
A meaningful number of use cases live in daily production use (not dead pilots), each with quantified impact (revenue increased or cost avoided), and cost:.
Demonstrable headcount leverage , specific roles or hires we didn't need to make because AI absorbed the work.
Adoption you can measure: every function running at least one AI workflow in regular use, with leaders who can articulate what's working.
Solid foundations: workflows that respond fast, are easy for humans to steer and correct, and are integrated deeply enough into our tools to be trusted.
Core responsibilities
- Find and rank the opportunities (strategy)
Map where AI creates the most value across every function; build and maintain the prioritised portfolio with clear ROI logic.
Pressure-test ideas hard, kill the low-value ones early, defend the high-value ones with evidence. (This is the critical-thinking core of the role.)
- Build and ship
Deploy AI use-cases in an agile manner, from prototyping, to MVPs, to products, processes and workflows.
Use stakeholder time efficiently across user discovery, brainstorming, product iterations and user acceptance
Examples in our world: creative/content throughput for Blood & NDO across TikTok Shop/Shopee; KAM and trade comms; market-entry and competitive research; demand and supply planning support; finance and reporting tasks on top of; SOP and onboarding content, and much more
- Enable and coach the org (adoption)
Help function leaders and their teams see what's possible, then bring them along, training, hands-on pairing, and removing friction.
- Own the plumbing (foundations)
Ensure the hygiene factors are genuinely handled: speed of response by AI, easy human-in-the-loop input and correction, and depth of integration into our actual systems. Set sensible guardrails for data, access, and review.
Who you are Must-haves:
Exceptional critical thinking and prioritisation, you can look at a messy org and find the few highest-leverage moves.
A builder's instinct: you've shipped things, can prototype with AI tooling, and aren't afraid to get hands dirty (even if you later orchestrate others).
Strong influence and communication, you can help leaders see the value clearly and coach a team to wield AI better.
Bias to action and ownership, you ship something useful in weeks, not quarters.
Comfortable challenging the default and pushing back on leadership, including the founders, with evidence.
Nice-to-haves:
PM background or similar (structured thinker, comfortable owning outcomes across functions).
Exposure to FMCG, e-commerce/retail, or fast-scaling startups.
Hands-on familiarity with current AI tooling (agents, automation, prompt/workflow design, integrations).
How the role works You sit in the Founder's Office with an org-wide mandate, which means you partner with every function head rather than owning a single P&L. You'll work closely with the founders, Country GMs and Function Heads on prioritisation and with function leaders on execution