[UPLIVE Company] Performance Marketing

Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

Work closely with Creative teams to provide UA insights to improve product marketability

Work closely with global vendors/ ad networks to optimize campaigns

Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

In-app marketing experience for driving deeper conversions

Data analysis, Strategic & Tactical planning, Problem solving

Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

Good communication (English writing and speaking skills)

Possess a creative mindset and an instinct for identifying trends.

Customer-oriented, Innovative, Emotional intelligence

Hunger and humble for learning, sharing, teamwork and self-development

Resilient and adaptable under changes and uncertainties

WILL BE A PLUS

You love music and music-related products

Love to interact with mobile music games/ apps

Prior experience in gaming industry

Being comfortable with data and turning multiple sources of data into insights

Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

Fanatic learner: proactive learning and sharing knowledge

How To Apply? Click the button or contact us at talents@uplive.zone