Tiktok Specialist

Main Responsibilities

• Develop and execute TikTok-specific content strategies that drive organic reach, audience growth, engagement, product discovery, and conversion.
• Generate creative TikTok content concepts, hooks, storytelling formats, and recurring content series that are relevant to the target audience and aligned with the brand identity.
• Plan, shoot, direct, and edit short-form video content, including working with creators, models, and other talent to produce engaging and TikTok-native content.
• Build and maintain an active and engaged TikTok community by responding to comments, participating in platform-native interactions, and fostering positive relationships with followers and brand advocates.
• Track and analyze TikTok performance metrics, including views, watch time, retention, engagement, shares, saves, and follower growth, and provide actionable insights to optimize future content.
• Stay up-to-date with TikTok trends, sounds, formats, fashion trends, creators, and cultural moments to identify opportunities and quickly adapt them into relevant, on-brand content.

Qualifications

• Bachelor’s degree (S1) in Marketing, Business, Management, or a related field.
• 1–3 years of experience in TikTok operations or the fashion industry.
• Strong understanding of TikTok analytics, strategy, content creation, and platform operations.
• Tech-savvy with strong problem-solving and communication skills.
• Proactive, adaptable, resilient, and able to work effectively as part of a team.

Skills: Analytical Skills, Content Strategy, Public Speaking, Communication, Content Planning